Tourism Ireland leads sales blitz to the United States

Published on : Monday, November 19, 2018

Tourism Ireland, together with a delegation of 21 tourism enterprises, undertook a three-day sales blitz to the United States. The ‘Jump into Ireland’ (JITI) travel trade and media blitz involved 14 Irish companies and seven American tour operators visiting the key Californian regions of Silicon Valley, Orange County and San Fernando Valley. Their busy schedule included a B2B event in each city, showcasing their products and experiences and Ireland to the American travel professionals, via a 60-minute interactive presentation on stage. It also included opportunities for networking with travel and lifestyle journalists.


California is an important market for tourism to the island of Ireland and this JITI event provided a useful opportunity to cement the links that exist between this part of the US and Ireland, in addition to highlighting ease of access (with direct flights to Dublin from San Francisco and Los Angeles) and what is new and exciting in Ireland.


“Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “Our ‘Jump into Ireland’ sales blitz to Silicon Valley, Orange County and San Fernando Valley provided an excellent platform to kick-start our promotional effort for 2019 and to spread the word about the many great things to see and do right around the island of Ireland. We are confident that our extensive programme of high impact campaigns and promotions, targeting Americans with the greatest potential to travel to Ireland, will deliver further growth.”


This is the last of Tourism Ireland’s ‘Jump into Ireland’ events for 2018. Previous JITI events this year have visited Boston, Chicago, Seattle, Houston, Tampa and Atlanta.



Source:- Tourism Ireland

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