Tourism Ireland leads sales mission to China

Published on : Tuesday, April 4, 2017

Tourism IrelandTourism Ireland, together with 14 tourism companies from the island of Ireland, is preparing to target four major cities in China next month, as part of its 2016 sales mission to grow tourism from China. The organization held a briefing today (18 April) in Dublin, for the tourism operators who will participate in the 2016 China sales mission.

 
This sales mission taking place 15-20 May will target top Chinese travel agents and tour operators in Beijing, Shanghai and Shenzhen. And, for the first time ever, this year’s sales mission will include Hong Kong, to begin exploring the potential of the market there.

 

The idea is to engage with Chinese travel professionals who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their brochures and programmes.

 

Business links between the tourism companies from Ireland and the influential Chinese travel professionals will be strengthened during the sales mission, through a busy programme of workshops, presentations and networking events.

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