Tourism Ireland leads sales mission to the United States

Published on : Tuesday, April 16, 2019

Tourism Ireland is leading a delegation of Irish tourism companies on a sales blitz in the US this week – meeting, and doing business with, hundreds of travel professionals in Chicago, Dallas and Boston.

 

The schedule includes a B2B event in each city, with an interactive presentation showcasing Ireland – giving the participating companies a platform to promote and sell their products and services to the key American decision-makers in attendance. It includes opportunities for networking with travel and lifestyle journalists and influencers. And, Tourism Ireland will also introduce its new campaign, Fill Your Heart With Ireland, to the travel professionals in each city.

 

Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% i.e. €1.99 billion generated by 2.17 million visitors (+6%).

 

A key message for Tourism Ireland this week is ease of access to Ireland from the US – and, in particular, the new Aer Lingus flight from Dallas to Dublin which will launch in June.

 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our ‘Fill your heart with Ireland’ sales blitz to Chicago, Dallas and Boston this week provides an excellent platform to spread the word about the many great things to see and do right around the island of Ireland in 2019. It’s a really good platform for our tourism partners from Ireland to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future brochures and programmes.”

 

This is the second stage of the 2019 series of ‘Fill Your Heart With Ireland’ sales blitzes. The programme kicked off at the end of February, taking in Boca Raton (Florida), Washington DC and Atlanta (Georgia). Similar events will take place on the west coast of the US in late 2019.

 

 

Source:- Tourism Ireland

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