Tourism Ireland Post-Brexit Briefing And Update On The British Market

Published on : Friday, July 22, 2016

rosserk-abbey-mayoSince the recent EU referendum in the United Kingdom, Tourism Ireland has been monitoring developments closely, to better understand and plan for the implications of Brexit. Tourism Ireland hosted a Brexit briefing today (Thursday, 21 July) for tourism industry leaders.

At the meeting, tourism leaders heard Oxford Economics’ latest analysis, topline findings from  research conducted by Red C for Tourism Ireland in the GB market just last week, an update on the British market performance and an outline of Tourism Ireland’s promotional plans to the end of 2016. Tourism leaders exchanged their experiences to date.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland has been monitoring the possible impacts of Brexit very closely at home and overseas in recent weeks. As a member of the Irish Government’s Export Trade Council, we’ve been engaged in discussions with the Department of Foreign Affairs and Trade, with our own Department of Transport, Tourism and Sport, as well as with other export-driven Departments and agencies.  We will continue to participate fully and we welcome the decision to accelerate development of the new trade, tourism and investment policy.  

“Although it is still too soon to fully understand the long-term implications of Brexit for tourism to the island of Ireland, we had a very useful discussion with tourism industry leaders today. The British market will remain of significant importance for all of us in the short, medium and long-term. We have committed to continued monitoring of developments over coming months.  But, for now, it is very much business as usual.  Tourism Ireland’s €4 million promotional campaign will continue to roll out in Britain from now until the end of the year, to highlight the island of Ireland to prospective visitors and maintain the strong growth we have seen in recent years.”

Today’s meeting also heard:

Other issues discussed included:

Tourism Ireland will roll out a €4 million promotional campaign in Britain between now and the end of 2016. The campaign will incorporate a major focus on city breaks, as well as on attracting visitors to more rural areas. Highlights of the activity include a series of new online films starring well-known actor Richard E Grant; co-operative promotions with important carriers like Aer Lingus, Ryanair, Irish Ferries and Stena Line; extensive online advertising; as well as a busy programme of digital, PR and social media activity.



Source:- Tourism Ireland


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