Tourism Ireland sets its sights on another record year for tourism from North America

Published on : Tuesday, February 28, 2017

TOURISM IRELANDTourism Ireland’s 2017 series of ‘Jump into Ireland’ sales blitzes across the United States kicks off this week – taking in the key cities of Washington DC, Atlanta (Georgia) and Boca Raton (Florida).

A delegation of 17 tourism companies from Ireland and the United States will undertake a busy schedule of B2B events in each city, showcasing the island of Ireland via a 60-minute TV show format, as well as networking sessions with travel and lifestyle journalists.

Tourism Ireland’s sales blitz follows last week’s announcement by Norwegian of new flights to the island of Ireland from New York (Stewart International Airport) and Providence (Rhode Island), which means that the total number of transatlantic airline seats this summer will be 60,000, from 20 North American gateways to the island of Ireland – that’s 10,000 additional seats (+20%) compared to summer 2016.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “In 2016, we welcomed a record 1.6 million North American visitors to the island of Ireland. Looking to the year ahead, we are confident that our strategy – combined with more airline seats than ever before from the US, a strong dollar, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth.”

“We have a very clear focus for the year ahead and that is to deliver a +6% increase in visitor numbers and +9% increase in revenue from North America. We will achieve this by working in close collaboration with our tourism partners, in both the US and Ireland, rolling out an extensive programme of high impact campaigns and promotions which will target those consumers with greatest potential to travel to Ireland. Our ‘Jump into Ireland’ sales blitz this week provides an excellent platform to spread the word about the many great things to see and do right around the island of Ireland.”

Similar ‘Jump into Ireland’ events will take place in Austin (Texas), Chicago (Illinois) and Boston (Massachusetts), in April; and in San Diego, San Francisco (California) and Houston (Texas), in November.

 

 

Source:- Tourism Ireland

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