Tourism Ireland teams up with KLM to grow tourist numbers to Northern Ireland

Published on : Wednesday, May 27, 2015

medium-Belfast-CC-8373Tourism Ireland has teamed up with KLM and KLM International to promote the new flight to Belfast from Amsterdam and to highlight transit possibilities via Amsterdam’s Schiphol Airport to Belfast. A joint promotional campaign is under way right now and will run until the end of June.


The flight, which began last week (on 18 May), is really good news and will undoubtedly help boost leisure and business travel from the Netherlands to Northern Ireland. It is also good news for tourism from other countries, as Amsterdam is a key European hub, with KLM offering excellent connections via Amsterdam from other European countries, North America, Asia and the Middle East – making it easier than ever before for prospective holidaymakers in those markets to get to Northern Ireland.

Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and the campaign is highlighting attractive fares and compelling reasons to visit Northern Ireland. Activity includes:




Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “We are delighted to partner with KLM and KLM International to maximise the promotion of the new flight from Amsterdam, to help grow tourist numbers to Belfast and Northern Ireland. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.


“The Netherlands is an increasingly important market for tourism to Northern Ireland. Our natural landscapes and coastline, our culture and heritage greatly appeal to Dutch travellers, who also enjoy opportunities to engage with local people. The new KLM flight is really good news for tourism and a major opportunity to grow visitor numbers – not only from the Netherlands, but from other important tourism markets, including North America, Asia and the Middle East.”



Source:- Tourism Ireland

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