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Published on : Friday, February 5, 2016
Tourism Ireland’s latest promotion is under way in Australia right now – with some 1 million commuters seeing eye-catching billboard ads for Ireland in key locations in Sydney, Melbourne and Brisbane.
Tourism Ireland has teamed up with Etihad Airlines for a joint campaign, highlighting Ireland’s Ancient East and the Wild Atlantic Way. The campaign aims to raise awareness of Ireland as a fantastic holiday destination for 2016 and to drive sales of Etihad flights to Dublin, via Abu Dhabi.
The campaign – which is running for the month of February – also includes email marketing to some 360,000 potential holidaymakers on the Etihad database. Ireland also features on the ‘early bird’ section of the Etihad website – reminding Australians why they should put the island of Ireland on their holiday ‘wish-list’ this year.
In 2015, we welcomed about 207,600 visitors from Australia and New Zealand to Ireland, up +9% on 2014.
Sofia Hansson, Tourism Ireland’s Manager for Australia and New Zealand, said: “2015 was another record-breaking year for visitor numbers to Ireland from Australia and New Zealand. Tourism Ireland will roll out an extensive programme of promotional activity again this year – to keep the momentum going and continue to grow Australian visitor numbers to the island of Ireland. Co-operative campaigns with key partners – like this one with Etihad – are an important element of that programme, to boost travel to the island of Ireland in 2016.”
Source:- Tourism Ireland
Tags: Tourism Ireland