Published on : Monday, January 16, 2017
This is the first time that Tourism Ireland has worked with TourMag and the joint promotion includes online ads on TourMag.com, as well as a webinar (online training seminar) for French travel agents all about the island of Ireland. This campaign heralds the start of another busy promotional drive for Tourism Ireland in France next year.
Some 30% of French people book their holidays through a travel agent or tour operator – so B2B platforms in France like TourMag.com are important for Tourism Ireland to reach and influence prospective French visitors.
France is one of the top four markets for tourism to the island of Ireland and 2016 was the fourth record-breaking year in a row for French visitors to Ireland. In fact, by the end of 2016, we welcomed more than half a million French visitors for the first time ever (in 2015, we welcomed 496,000 French visitors to the island of Ireland).
In 2017, Tourism Ireland aims to grow French visitors numbers by +3.5%. Building on this year’s success and sustaining growth into the future is at the heart of the organisation’s strategy. A key factor working in our favour includes excellent access by air and sea – with some 29,000 airline seats from 25 different French airports available each week during the summer season, as well as excellent ferry connections.
Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe, said: “2016 was the best year ever for French visitor numbers to the island of Ireland when we welcomed more than 500,000 French visitors – for the first time ever. Tourism Ireland will roll out an extensive programme of promotional activity once again in 2017. We will work closely with our tourism partners – at home and in France – to keep the momentum going and build on the growth of the past few years.”
Source:- Tourism Ireland
Tags: Tourism Ireland