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Published on : Tuesday, April 26, 2016
Spain and Italy offer significant potential for tourism to Northern Ireland, according to two new Tourism Ireland strategies launched today in Belfast.
The strategies set out challenging and ambitious targets which will see the island of Ireland welcome almost 3.8 million Spanish and Italian visitors between now and 2020 – 825,000 visitors per year from both countries by 2020 – representing growth of +25%.
Key factors working in our favour to enable growth from Spain include:
Key factors working in our favour to enable growth from Italy over the next four years include:
Niall Gibbons, CEO of Tourism Ireland, said: “Spain and Italy have performed extremely well for tourism to Northern Ireland and the island of Ireland in recent years and the future is undoubtedly bright. We believe that both are markets of considerable potential over the coming years. However, we certainly don’t take the performance for granted; we need to adapt and respond to new opportunities to ensure that success continues. I am confident that our new, focused strategies will deliver on the challenging targets we have set for growth in Spanish and Italian visitors, between now and 2020.”
The Tourism Ireland strategies have been developed in close co-operation with a wide range of industry partners, at home and in Spain and Italy. They have identified the opportunities which will drive accelerated growth from both countries to Northern Ireland and the island of Ireland over the coming four years.