Tourism Ireland welcomes +9% growth in spend by overseas visitors and +9% growth in holiday

Published on : Thursday, March 23, 2017

TOURISM IRELANDdCommenting on today’s CSO figures for 2016, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures are really strong, confirming that revenue from overseas visitors to Ireland grew by +9% during 2016, an additional €360 million for the Irish economy compared with 2015. Total overseas visitor numbers increased by +9%; and holiday visitors also grew by +9% during 2016 – 342,000 additional holiday visitors.”

Niall Gibbons continued: “Our focus now is very much on 2017. Our aim is to grow overseas tourism revenue this year by +4.5%, to €5.7 billion, for the island of Ireland. Our promotions received a tremendous boost last week, with our Global Greening initiative for St Patrick’s Day, which was bigger and better than ever before. St Patrick’s Day traditionally marks the real start of the tourism season for us and we took every opportunity to capitalise on Ireland’s heightened profile.

“Tourism Ireland will create ‘stand out’ for Ireland around the world in 2017, highlighting iconic experiences like the Wild Atlantic Way, Ireland’s Ancient East, Titanic Belfast and the Causeway Coastal Route. We will also promote Dublin and Belfast, in particular for shoulder and off-peak travel. Screen tourism will remain a priority, as we continue to capitalise on our connections with Star Wars and Game of Thrones.”

 

 

Source:- Tourism Ireland

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