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Published on : Sunday, November 3, 2013
With continued tourism development a priority for 2014, Tourism KwaZulu-Natal will launch a brand new itinerary packaging guide at WTM for use within the UK market. In response to market research that revealed KwaZulu-Natal as being best known for its Battlefields with limited knowledge of other unique tourism experiences, the packaging guide will form part of the overall training programme and is designed to arm agents with the necessary tools to proactively sell targeted trips via dynamic suggested itineraries that highlight the very best of the destination.
Introducing the ‘Exceptional Guide to packaging KwaZulu-Natal’ the programme focuses on six key areas including Zulu, Adventure, Beaches, Heritage, Trade and Family. Providing scope for strong niche traveller support and offering compelling reasons for general holiday makers to travel, this easy-to-use marketing tool allows agents to learn more about the destination and effectively sell KwaZulu-Natal’s breadth of offering to their customers.
The guide will be supported by a range of trade initiatives including informative and interactive workshops and an annual educational visit programme. Commenting on the launch Ndabo Khoza, CEO Tourism KwaZulu-Natal says: “In 2014 we want to cement our position as a destination of diversity. The breadth of our offering means we can support many different audience groups with very different travelling needs.
“Our market research highlighted a gap in the current training programme, agents were calling for more diversity to help them sell and we have done our utmost to answer that need. The ‘Exceptional Guide to packaging KwaZulu-Natal’ is designed to support front line agents with the means to effectively sell the destination, educating them, and in turn consumers, on our flexibility and choice.”
As South Africa’s premier leisure and outdoor destination, KwaZulu-Natal offers adventure in the majestic peaks of the Drakensberg, warm Indian Ocean waters and stunning beaches, game filled wilderness and it is also a place steeped in history and culture.
Tags: market research