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Published on : Wednesday, December 4, 2013
The Minister of Tourism and Culture Dato’ Seri Mohamed Nazri Abdul Aziz and senior officials of Tourism Malaysia are meeting at Tourism Malaysia Directors Conference 2013 for annual consultations. The 6-day event, which kicks off today at Pullman Putrajaya Lakeside Hotel, involves 67 overseas directors, state directors, and marketing officers of Tourism Malaysia, as well as its PR agencies.
With the theme VMY 2014 – Sharing With The World, the core objective of the conference is to accelerate marketing efforts in promoting next month’s Visit Malaysia Year (VMY) 2014, as well as to ensure the arrivals target of 28 million tourists with a revenue of RM76 billion (USD24 billion) is fully realised.
Another key agenda of the conference is to deliberate and finalise details of the grand launch of VMY 2014, as well as to launch Tourism Malaysia Integrated Digital Marketing Programme, which is specially developed to support VMY 2014 promotional efforts.
The official launch of VMY 2014 is scheduled to take place on 4 January 2014 at Dataran Merdeka, Kuala Lumpur. The VMY 2014 Secretariat has also developed an official website, www.vmy2014.com exclusively featuring comprehensive information and details of this much anticipated event.
Programmes during the conference include proactive sessions and meetings with the Minister of Tourism and Culture, the Secretary General of the Ministry of Tourism and Culture, and the top management of Tourism Malaysia including its Chairman, the Director General, the Deputy Director General (Planning), the Deputy Director General (Promotion), and various Division Directors, as well as the General Manager of the VMY 2014 Secretariat.