Published on : Tuesday, April 23, 2019
Tourism Malaysia, a leading organization under the Malaysian Ministry of Tourism, Arts and Culture that is responsible for promoting the country as a preferred destination for travellers, will take part at the Arabian Travel Market (ATM) 2019 in the United Arab Emirates. Renowned as the leading global event for the Middle East’s travel and tourism industry, the event will take place from 28 April to 1 May 2019 at Dubai World Trade Centre.
The Tourism Malaysia delegation would be led by Malaysia’s Minister of Tourism, Arts and Culture, YB Datuk Mohamaddin bin Ketapi, and will comprise representatives from more than 50 key stakeholders from the country’s travel sector including 33 hotels, 15 tour operators, 6 tourism products and 3 state officials. Tourism Malaysia’s participation in the trade show is expected to boost the country’s tourism offerings to travellers from the GCC in line with the objectives of the Visit Malaysia 2020 initiative, which aims to attract more than 30 million tourists and around AED 89 billion in tourist receipts.
The event will be an ideal platform to highlight Malaysia’s stunning natural environment, exciting array of cultural adventures, and global reputation as a safe, family-friendly destination. The Middle East is a key market for Malaysia, which was recently named the number one destination for Muslim travellers for the ninth consecutive year by Singapore-based CrescentRating, the world’s leading authority on Halal Travel.
Tourism Malaysia’s participation at ATM 2019 is part of a wider GCC roadshow encompassing visits to Kuwait City, Muscat and Sharjah.