For tourism marketing, Barter Theatre got $5,000 grant

Published on : Friday, September 20, 2019

Governor of Virginia, US, Ralph Northam declared that Barter Theatre received $5,000 from the Virginia Tourism Corporation (VTC) Marketing Leverage Grant Fund program. VTC awarded in total more than $965,000 for 44 tourism marketing projects across Virginia to assist increasing visitation and revenue for Virginia’s localities through tourism.


Barter Theatre got $5,000 grant for Barter Theatre: Two Stages for Theatre Lovers of All Ages. Barter Theatre collaborated with Abingdon Convention and Visitors Bureau and Abingdon Olive Oil to supply $5000 in matching funds for the project. This marketing initiative will assist Barter Theatre in attracting more patrons like young adults and families, to increase visitation to Abingdon. Barter Theatre acts as a key economic driver in our region, generating $40 million in local business and tax revenue annually.


The VTC Marketing Leverage Program is planned to grow visitor spending by leveraging limited marketing dollars, perking up new tourism marketing efforts via partnerships, and extending the “Virginia is for Lovers” brand. A minimum of three Virginia entities must partner economically for a grant. Partners may comprise Virginia cities, towns, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other tourism-related businesses. In total, VTC awards roughly $1.7 million every year – matched and leveraged on average 3:1 by partner dollars.


“As we celebrate 50 years of Virginia is for Lovers in 2019, it is so encouraging to see such tremendous partnership, initiative, and growth within the tourism industry,” said Governor Ralph Northam. “Tourism partners from across the Commonwealth have come together to create important new development projects and programs that will attract more travelers and increase visitor spending. These grant funds help destinations improve our communities, create jobs for our citizens, and make Virginia an even more attractive place for visitors and businesses alike.”



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