Tourism Minister of Western Australia appreciates marketing prowess of tennis genius Roger Federer

Published on : Friday, January 12, 2018

downloadWestern Australia’s Minister for Tourism has appreciated the marketing power of Swiss tennis ace Roger Federer, in response to Federer’s viral quokka selfie, which put Rottnest Island prominently on the map.

Federer flew to Rottnest Island on 28 December at the request of the Tourism Minister Paul Papalia during his time at Perth’s Hopman Cup. While on the Island, the 19-time Grand Slam winner toured Parakeet Bay, before achieving his “bucket list” goal of meeting the cute Australian marsupial. Captioned “Nice to meet you #newpal @westernaustralia #rottnestisland #happyquokka”, the Instagram post fetched 525,000 likes, 5,000 comments and was shared 2,500 times, while reaching 5.3 million people across Facebook and Twitter.

Globally, the picture was published in 239 publications in the United Kingdom, 53 in Switzerland, 45 in Colombia and 30 in the United States.

“Having champion Roger Federer in town, and taking him to see some of the best tourism hotspots we have to offer, has paid off by showcasing our wonderful state to more than half a billion people around the world,” he said.

Minister Papalia said, “Judging the reaction to Roger’s quokka selfie, we can expect a lot more visitors to WA and Rottnest in coming months and years, providing a much needed boost to local jobs and our local economy.”

Roger Federer won the Hopman Cup, with Swiss playing-partner Belinda Bencic.

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