Published on : Tuesday, March 13, 2018
Minister of State for Tourism K J Alphons said that all night open restaurants and night markets are some of the proposals being considered by his ministry for promoting tourism. He clarified that by “night-life” he did not mean just night-clubs but hearty entertainment and revenue generation for the tourism sector 24×7.
He said there is a need to have activities around monuments after sunset as well. The tourism ministry has taken an initiative to illuminate monuments after dark.
Alphons said, “Night clubs are just a small part of the night life that we want to promote. We cannot have tourists go to their rooms and shut their doors at 7 pm. We need to have clean entertainment like shopping, restaurants thats how you make big money. We cannot just earn through ticketing monuments, we need to have activities around the monuments too after dark.”
Tourism Secretary Rashmi Verma said that the ministry has taken the initiative to illuminate all monuments, so that tourists can see them even in dark. The ministry is also in talks with the Archaeological Survey of India to keep these monuments open after sunset, she said.
India won the Best Exhibitor Award for Australia and Oceania category at the ITB Berlin. Alphons said that the icing on the cake was the tremendous success of the ministry’s new campaign film “Yogi of the Racetrack.”
Launched on March 7, the film has had seven million views on Twitter, and the views are growing each hour. More than 100 countries participated in the ITB-Berlin meet with their respective Tourism Ministers.