Tourism Ministry shifts its focus toward Russia & Spain

Published on : Thursday, November 16, 2017

indexA sudden rush in terms of foreign visitor arrival from Russia and Spain has encouraged the Tourism Ministry to shift its attention from its traditional UK and USA markets and concentrate on the two European countries.


Senior officials of the Tourism Ministry explained that the arrival of foreign tourists from these two European nations has seen a spurt in 2016, and the ministry is interested to cash this trend now through dynamic promotional campaigns.


In 2016, the number of Spanish tourists increased by 16.2 percent in comparison to 2015 when their footfall had dropped by 1.2 percent from 2014.


Likewise, there has been a 32.1 percent of increase in tourist numbers coming to India from the countries like the Russian Federation in 2016 as compared to 2015.


In 2014, the number of tourists from this European country had hit rock bottom to 36 percent drop in FTAs from Russia.


To quote a senior official of the ministry, “our surveys have shown that these two countries are emerging markets and we are looking at ways to get more and more tourists from these countries to India. While there is a surge from 2015-2016, the numbers are still low as compared to arrivals from other countries. We are running campaigns through our embassies in these countries as part of the Incredible India 2 programme and the ministry’s Frankfurt office is coordinating them.” The official also said while in 2016, Russian tourists accounted for a meager 2.6 percent of the total FTAs, Spanish tourists accounted for a measly 0.87 percent and highlighted that the current aim is to pull up these numbers.


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