The tourism of Nagaland can perk up local economy

Published on : Saturday, February 15, 2020

The Chief Minister of Nagaland, Neiphiu Rio today have explained that the state government considers tourism and related services as one of the prime areas which can contribute positively towards the development of the local economy.

 

“There is no doubt that the tourism industry has the potential to contribute towards economic growth, attract investments and generate huge amounts of employment,” Rio said today in his budget speech.

 

Our move towards promoting the age-old culture, rich heritage and pulsating festivals has paid positive dividends on the lives of the locals, he said further by adding that now, the tourism slogan of the state, “Land of Festivals” is internationally acknowledged and “Brand Nagaland” is receiving worldwide recognition.

 

Rio mentioned that the 2019 edition of the Hornbill Festival created new records and set benchmarks much higher.

 

An independent agency which conducted an “Economic impact analysis’ of the festival, have disclosed that the revenue contributed to the local economy throughout the State in the direct tourism industry was over Rs. 100 crore whereas the employment generation was 8000 or more.

 

Foreign tourists from over two dozen countries took part in the festival.

 

At the festival, the total number of tourists went up more than 2, 80,000, showing a growth of 12.53 percent, which is much higher than the target of 5 to 7 percent.

 

Rio also said that in the food and local services alone, conservative figures indicated local revenues in excess of Rs. 75 crores,

 

Mentioning that in 2020, the festival was further expanded to additional areas and events in 5 districts and tourists extended their visits to all corners of the state, Rio said “The aim of the state government is to further promote tourism events not just within the state but take promotional programmes beyond our boundaries so that the tourism industry touches and benefits every district of Nagaland.”

 

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