Tourism New Zealand launched online campaign in France!

Published on : Tuesday, February 19, 2013

French campaignTourism New Zealand has launched its first major advertising activity in over two years in France, partnering with the two largest online travel agencies Opodo.fr and GoVoyages.fr.

Combined, the sites receive over three million visits a month.

Launched this week, the campaign entices travelers already looking for a long-haul holiday to choose New Zealand.

A core part of the campaign is to build a significant amount of New Zealand destination content within the two sites alongside links to newzealand.com for those who want to discover more information.

“The French market is one of Europe’s most prolific for using online channels to both research and book travel, so it makes sense for our first significant campaign in recent times to have a heavy online focus,” says Gregg Anderson, General Manager Western Long Haul Markets.

“There has been solid growth in French arrivals since 2008. While arrivals were down last year this is due to the significant increase seen during the RWC 2011 which attracted over 11,000 arrivals alone. However, arrivals are up 1.5 per cent on two years ago – indicating strong underlying growth from the market.

“After elevating the importance of France in our business plans last year, we have undertaken a range activity at an industry level market.

“This campaign is the first to specifically engage with French travelers and aims to build on legacy growth from the RWC 2011 as well as leveraging New Zealand’s increased profile since the release of The Hobbit: An Unexpected Journey last year.”

Through the online booking sites, travelers looking for a long-haul holiday will be targeted with in-depth information on New Zealand and a variety of travel packages and offers designed to encourage them to book their holiday.

Source: Tourism New Zealand.

Tags: ,

4 Responses to Tourism New Zealand launched online campaign in France!

  1. I’m really inspired along with your writing talents and also with the layout to your blog. Is this a paid subject matter or did you modify it your self? Anyway stay up the excellent high quality writing, it’s uncommon to see a great weblog like this one these days..

  2. martin beckham says:

    I have been browsing on-line more than 3 hours as of late, yet I by no means discovered any attention-grabbing article like yours. It is pretty worth enough for me. Personally, if all web owners and bloggers made just right content material as you did, the internet shall be much more useful than ever before..watch

  3. Εvегything is vегy open wіth a clear clarificatiοn of the challenges.
    It was defіnitely informаtive. Υour ωebsite іs useful.
    Thаnk yοu fοг ѕharіng!

  4. What a information of un-ambiguity and preserveness of precious familiarity concerning unpredicted emotions.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com