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Published on : Monday, June 26, 2017
Commenting on the statistics, John McGrillen said;
“Value for money is a key motivator for Republic of Ireland residents and the favourable exchange rates have helped to entice more visitors from this key market and encouraged them to spend more, with the euro worth 12% more in the first quarter of 2017 compared to 2016.
This positive performance follows a very strong Tourism NI autumn 2016 campaign in the Republic of Ireland, backed by excellent value for money offers and strengthened by significant industry participation.
Tourism NI’s own consumer research shows that, by early 2017, levels of interest to visit Northern Ireland had improved significantly, demonstrating that the positive performance was driven not just by the euro but also by increased visibility in the marketplace backed up by great deals.”
Tags: Tourism NI