Tourism NT annual report indicates 5% increase in visitor numbers to the region

Published on : Tuesday, November 28, 2017

Maui county tourismAccording to the last financial year, visitor numbers to the Northern Territory increased 5 percent but Darwin will continue to do it tougher than other regions.

 
As per the Tourism NT 2016-17 annual report, it recorded a 5 percent growth for “all purposes” with a total expenditure of $2.5 billion. Overall, there was a 5.7 percent increase in holiday visitation across the NT.

 
Central Australia recorded 5.9 percent combined domestic and international visitation while the Top End increased by just 2 percent.

 
Tourism NT chairman Michael Bridge said that the figures indicated that a lot of work needs to be done and better scenario needs to be achieved.

 
To quote the chairman, “Darwin is doing it tough. There is a lack of affordable accommodation and affordable airfares. However, we believe with a slowdown in construction at Inpex it will improve. We acknowledge there is a two-speed tourism economy between the regions and we want to address this over the following year.”

 
Mr. Bridge said that Tourism NT was also monitoring the effectiveness of its marketing campaigns.

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