Tourism officials in western Massachusetts drop efforts to rebrand “Pioneer Valley” as “West Mass”

Published on : Friday, June 30, 2017

Tourism officials in western MassachusettsTourism and economic development officials in western Massachusetts announced this week that they’ve dropped efforts to rebrand the “Pioneer Valley” as “West Mass.” They’ll be moving forward with the more familiar “Western Mass” instead.

This decision comes after locals started an online petition to keep the old “Pioneer Valley” moniker, which dates to an early 20th century marketing effort. The officials conducted a survey which found that people prefer “Western Mass.”

The “West Mass” brand was developed by an Oklahoma-based firm hired by the Greater Springfield Convention & Visitors Bureau and the Economic Development Council of Western Massachusetts. The Pioneer Valley covers Massachusetts communities in the Connecticut River Valley, including Springfield, Amherst, Northampton and Holyoke.

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 07 miltcongress 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 ITE-HCMC 2018
  • 13 aite 2018
  • 14 traveltechme 2018
  • 15 TravelDaily TDC 18
  • 16 OTDYKH 2018
  • 17 Hotel Show dubai 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 18 thincindonesia 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 europecongress 18
  • 20 sahicsouthamerica 2018
  • 21 bitmchina 2018
  • 22 Hotel Management Singapore Summit 18
  • 23 PTM 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com