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Published on : Monday, December 12, 2016
The tourism industry in Israel is facing record-breaking numbers and income from tourism in November is almost matching with annual Israel tourism marketing budget. Around 287,900 tourists came to Israel in November, which is a 38% rise compared to the same period last year. A total of 2,651,400 tourists came to Israel during the first 11 months of 2016, which is a 2% increase from the same period last year.
To quote Tourism Minister Yariv Levin, “The intensive marketing efforts that we have invested in new markets such as China and India, together with focused campaigns for the winter season, have led to a record-breaking number of tourists entering Israel during November.”
In August, Israel’s tourism ministry launched its first ever television ad campaign in India, targeting potential tourists to the country. Israel spent $1.62 million promoting Israeli tourism with the slogan, “On most vacations, you take a trip. But in Israel, you take a journey.” They have also prioritized their marketing strategy on China, since Chinese tourists spend their money the most while traveling abroad. Chinese tourists have also increase considerably since the year 2000. Also, in Israel, significant number of tourists comes from Egypt and Jordan.