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Published on : Monday, May 18, 2015
the VISIT PHILADELPHIA annual report demonstrates the importance of the region’s travel and tourism industry, responsible for $10.4 billion in economic impact in 2014 alone. The report is downloadable at visitphilly.com/annualreport.
“Greater Philadelphia’s tourism industry is strong and getting stronger each year,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “The leisure segment has been particularly successful. It’s increased 90% since 1997, making it the fastest growing segment of all.”
The Leisure Story:
VISIT PHILADELPHIA’s annual report and its eighth annual Hospitality Leaders Luncheon were supported in part by a generous sponsorship from PNC.
VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.
On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers.
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