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Tourism Prince George is keen on promoting Highway 16 to the motorcyclists

Wednesday, June 5, 2019

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Highway 16 is an amazing drive and Tourism Prince George is keen to let motorcyclists know that such a gorgeous drive is waiting for them to be explored.

 

The organization has got many funding through Destination B.C. to advertise what they’re calling the Route 16 Motorcycle Touring Corridor.

 

The project has received more than $40,000 in terms of funding with the target of encouraging visitors in general, particularly motorcycle riders, to plan their next trip along the route.

 

“The importance of promoting touring routes is essential to capturing our target market tourism traffic through Prince George and Northern B.C.,” says Erica Hummel, CEO of Tourism Prince George in a news release. “Motorcycle tourists are affluent, spend time in a destination, and are interested in other tourism offerings such as cultural attractions, culinary, and outdoor adventures like camping and fishing, so they are a captive audience.”

 

Also, this effort is supported by other destination marketing organizations as well as regional districts situated along the Highway 16 corridor like Tourism Smithers, Kermodei Tourism, Tourism Prince Rupert, the Regional District of Fraser-Fort George (RDFFG), and the Regional District of Bulkley-Nechako (RDBN).

 

“British Columbia has so many unique and beautiful areas for visitors to experience,” says Lisa Beare, Minister for Tourism, Arts & Culture in the release. “We want to make sure visitors know all that they can see and do in our province, along with supporting tourism businesses who showcase all that British Columbia holds.”

 

From the time of its beginning in 2017, Tourism Prince George has been leading the Route 16 marketing project.

 

It has introduced a website, Facebook page, Instagram account along with brochures, and stickers to endorse the route.

 

Also, its digital marketing campaigns are set to target motorcycle markets in B.C., Alberta, and Washington.

 

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