Tourism Promotions Board wants higher number in Asia Pacific tourism traffic

Published on : Monday, September 11, 2017

indexThe Tourism Promotions Board of Philippines is keen to attract higher number of inbound traffic tourists from Asia Pacific. Euromonitor International, one of the famous independent market research firms in the world observes the rising percentage trend of this region ever since the year 2008.


In the year 2008, the share of Asia Pacific in terms of global tourism traffic had been constantly increasing from 20 percent to 23 percent in the year 2012, and is expected to reach 25 percent this year 2017 and 28 percent in 2022 respectively.


Jocelyn Cheung, Euromonitor’s research analyst displayed this market trend at the TPB seminar organized at the recently-concluded Philippine Travel Exchange (PHITEX) 2017.


At the same time, Cheung observed that Asia Pacific tourists majorly traveled within the region, enabling TPB to look at its constituent countries with priority to huge outbound target market for aggressive marketing campaigns.


“The Euromonitor’s report was confirmed by statistics on the Philippines’ June 2017 tourism performance.  Except for the United Kingdom which ranked eight, the rest of the country’s top 10 sources of inbound tourists were from Asia Pacific such as South Korea, United States, China, Japan, Taiwan, Australia, Canada, Singapore, and Malaysia,” said TPB Chief Operating Officer Cesar Montano.


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