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Published on : Friday, October 21, 2016
This desert valley in Southern California continues to grow despite weak forecasts for the rest of Southern California in 2017.
Speaking at the 28th annual Southern California Visitor Outlook Conference in Los Angeles, Brandon Feighner, director at CBRE Hotels Consulting said, “We still think this hotel market has some room to run,” adding that “there’s more growth in the Coachella Valley, at least a little bit.”
Officials at CBRE predict the major markets such as Los Angeles, San Diego and Orange County may have hit their cruising altitude and will see mostly flat growth in occupancy in 2017, though it will continue to generate more revenue with rising rates.
Scott White, president and CEO of the Greater Palm Springs Conventions and Visitors Bureau, said the forecast in in line with what CVB.
“Now that the CVB has the resources to market more effectively, we are hoping the cities will direct some of their funds to creating more (hotel) product development and improved transportation options like air service and rail,” White said in an email Wednesday.
Even though the Coachella Valley’s outlook seems relatively rosy, the region is not without challenges. “That’s definitely a concern,” Bruce Baltin, managing director of CBRE, remarked when asked about golf in the Coachella Valley. “That’s part of the reason for the decline.”