Published on : Saturday, October 12, 2019
In the Kingdom of Saudi Arabia, on September 27th, 2019, a new reform started. For tourism, its borders were opened. Furthermore, the dress code was relaxed for foreign women who were not required to wear an abaya in the country.
Thousands of applicants made the most of this opportunity to explore the country which has remained unseen for many.
A few weeks prior to the introduction of the e-visa system, Saudi Arabia invested in the PR and marketing to enhance its tourism through social media influencers. They were requested to visit the country. They highlighted KSA’s gorgeous landscapes through Instagram and other channels. A smart strategy that made the use of the word-of-mouth in marketing to encourage tourists and put apprehensions to rest.
Since e-visa came into effect, in its initial 10 days, Saudi Arabia welcomed 24,000 tourists to the Kingdom, with Chinese at the top of the list with 7,391 visitors; followed by the UK with 6,159 visitors and the United States with 2,132 visitors.
Now, Gloria Guevara, the President and Chief Executive of World Travel and Tourism Council have explained that tourism is all prepared to grow in Saudi Arabia. By 2021, it will account for 5 percent of the GDP.
In tourism, Saudi Arabia has been investing a lot with projects like the The Red Sea Project, which is set on over 50 islands in the sea, Amaala, another leisure destination on the northwestern coast of the Red Sea, along with Qiddiyah which is an entertainment megaproject within the city of Riyadh.
In addition, its visa will remain applicable for one year, wherein tourists can visit the Kingdom several times, with 90 days limit for each visit.
Also, the new reform permits tourists from 49 countries to be suitable for visa on arrival along with e-visa that can be received in 5-30 minutes for just $120 including the fee for health insurance.
This group of countries include: Canada, USA, Andorra, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Holland, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, Norway, Poland, Portugal, Romania, Russia, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, Brunei, China (Including Hong Kong and Macau), Japan, Kazakhstan, Malaysia, Singapore, South Korea, Australia, and New Zealand.
Tags: Tourism in Saudi Arabia