Published on : Saturday, May 28, 2016
His Royal Highness Prince Sultan bin Salman bin Abdul Aziz, President of SCTH, recently pointed out that achieving social acceptance towards tourism and heritage, as well as the finalization of the regulatory structure of tourism sector was a most significant achievement made by SCTH during its short journey, adding that, this has provided a real opportunity for the State to invest this sector.
“We look forward to the State to include the initiatives of tourism and heritage in the “transformation program” and adopt tourism and heritage projects, which will contribute to various national and developmental benefits, as well as achieve full acceptance of tourism by the citizens, where their insistence has turned into a demand to the State for rapid adoption of tourism’s varied areas that the society has touched their usefulness, and these have become a dire need for them. Tourism is no longer a marginal activity, besides demanding to the state to take care and preserve the national heritage which the citizens view it as a source of identity and pride.”
HRH president of SCTH made his comment in the opening session of the first International Conference of Tourism for Development, which was held by the World Tourism Organization in the Chinese capital Beijing, in conjunction with the meetings of the Ministers of tourism from twenty countries in over 80 tourism ministers participated.
HRH President of SCTH in his speech said, “The Custodian of the Two Holy Mosques King Salman bin Abdul Aziz (may Allah protect him) has a unique work approach that I am very proud of and I’ve greatly benefited from, and the King’s approach is well known to the people who have closely worked for years with him. His approach is based on paying much attention to the “establishment phase”, being close to the citizens and working for modernity without compromising people’s values and heritage.”
“SCTH since it was established fifteen year ago, has worked to create an integrated economic and developmental industry, and it was never been confined to establishing a limited and bare sector”.
In Vision 2030, approved by the Custodian recently, tourism and heritage has considered as the key sectors and very important for the future of the Kingdom in light of the economic and developmental importance, given that the basics set by SCTH and its partners for these sector are solid as well as stimulating to the country for a quick take off.”
“The national tourism strategy, approved by the State in 2005, was the starting point for the establishment of all the tourism projects, and the future vision of national tourism and heritage, and it is adopted by the national transformation program.”
“From day one, we realized that we cannot achieve any progress without the involvement of the society as a whole in our efforts. We have learnt from King Salman to work from bottom upwards, i.e., the citizen has been our major goal of our efforts since the inception of SCTH.”
“Tourism sustainability as it has been established by SCTH is based on three fundamentals: social, economic and environmental, through improving people’s satisfaction and acceptance of the tourism sector, building of a tourism sector with fiscal returns, able to create appropriate jobs for citizens along with sustainability in tourism through environmental preservation.”
HRH President of SCTH in his speech said, “What has been done in the field of tourism and national heritage over the past few years has exceeded the target objectives of the strategy, approved by the State in 2005 despite limited support for tourism and heritage sectors from the State compared to other similar sectors.”
Noteworthy, Premier of the State Council of the People’s Republic of China, Li Keqiang, had kicked off the conference with a speech in which he said, “China relies largely on tourism to develop the economy at this point, and, and it believes that, the tourism benefits are not confined to the economy alone, rather it is as an important means for the humanity to a better life.”
“We have seen in China how every US Dollar we invest in tourism retunes with USD 3.2, even though China is not open for inbound and outbound tourism, before about less than 30 years ago. Now the outbound tourists reached 120 million annually, and they spend about USD 200 billion annually, while the number of inbound tourists is 130 million spending about USD 650 billion. Tourism growth in China has contributed to providing 280 million direct jobs and 800 million indirect jobs,” Premier Li Keqiang added.