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Published on : Tuesday, May 16, 2017
A one-day tourism seminar was held concurrently with the Thailand Travel Mart Plus (TTM+) 2017 in Chiang Mai. The forum was organised by the Tourism Authority of Thailand (TAT) with the objective of strengthening the competitiveness of the Thai tourism industry.
The seminar took place at the same venue at the TTM+ 2017, which is at the Chiang Mai International Exhibition and Convention Centre (CMECC).
The morning sessions included a keynote address by Yuthasak Supasorn, TAT Governor, on Thailand’s Tourism 4.0, followed by a special presentation by Tirasan Sajatsapas, Advisor to Thailand’s Minister of Tourism and Sports, on Digital Marketing.
The tourism and hospitality personnel got the chance to learn top tips on hospitality sales and marketing from two of Thailand’s experts in the field — Prachoom Tantiprasertsuk, Dusit International’s Vice President of Sales, and Supodcha Swetiyaram, Gassan Legacy Golf Club’s Director of Sales and Marketing.
Meanwhile, the academic professionals got the chance to broaden their knowledge on destination marketing from Sujitra Jongchansitto, TAT Deputy Governor for Domestic Marketing, on how Thailand successfully entices Thais to travel domestically, and from Tanes Petsuwan, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and Americas, on ‘The Link’ partnership marketing project.
Wrapping up the day for both groups there was a presentation by Noppadon Pakprot, TAT Deputy Governor for Tourism Products and Business, on TAT’s latest innovative and creative tourism products for local experiences.
College and university students were able to learn about some of the many employment opportunities that are available in the field of travel and tourism. These include the cruise business by Wattana Choksuvanich, Managing Director of EAS Maritime Agencies (Thailand); hotel business by Danny K. Sukomol, Deputy Managing Director of Santhiya Resort and Spa; and the MICE (meetings, incentives, conventions, and exhibitions) industry by Nichapa Yoswee of the Thailand Convention and Exhibition Bureau (TCEB).