Published on : Tuesday, November 12, 2019
Today, Maryland Department of Commerce Secretary, Kelly M. Schulz declared that visitors to Maryland spent over $18 billion in the calendar year 2018. This was up 2.1 percent from the year before and 47 percent from 2009. The statement was made at the annual Maryland Tourism and Travel Summit being arranged this week at the Rocky Gap Casino Resort in Allegany County.
“Our administration is committed to providing outstanding customer service and ensuring visitors to our state have the best possible experience,” said Governor Larry Hogan.
“Maryland offers a wealth of unique travel options to our visitors – from our mountains to our beaches and all of our vibrant cities and towns in between – we have something for everyone.”
The Economic Impact of Tourism in Maryland, a report conducted by Tourism Economics, emphasizes that visitor spending increased by $370 million to $18.1 billion and generated $2.5 billion in state and local taxes. This saved $1,140 in annual taxes for every Maryland citizen. Visitor spending in Maryland has been growing every year since 2009.
“Maryland’s aggressive tourism marketing strategy is showing significant results with consistent increases in spending at our state’s lodging, food & beverage, retail, recreation, and transportation providers,” said Secretary Schulz. “The state and our tourism industry partners are working hard to ensure that Maryland is truly ‘Open for Business.”
In early 2019 the Maryland Office of Tourism, an agency of Maryland Commerce, launched its ‘Open for It’ branding campaign. The campaign had marketing and advertising the state’s exclusive assets related to tourism in nine prime markets around the country. A recent research of the efficiency of the campaign highlighted that over 53,000 trips to Maryland were generated by travelers after seeing the advertisements and that for every dollar spent on the campaign, $31 came back into Maryland’s economy.