Published on : Friday, April 20, 2018
THE ISLE of Arran was the first port of call for VisitScotland Chief Executive Malcolm Roughead as part of his national Tea & Tourism tour for 2018.The 2018 tour got underway last week when Mr Roughead met with VisitArran Board members at Auchrannie Resort & Spa.
Successful partnership working between the tourism industry and destination management organisations is the theme of this year’s tour, which will once again see Mr Roughead visit a number of locations across Scotland.
VisitArran received the ‘Working Together for Tourism’ award at the Scottish Thistle Awards National Final in March, in which their ‘strong working ethos’ and ‘creative partnership working’ was commended by the judges.
The organisation’s innovative collaboration in launching the Arran Card in 2017, which has already generated £11,000 in sales in the first year, was also highlighted by the judges as a fantastic example of partnership working.
Other topics on the table of discussion with Mr Roughead were a digital strategy for Arran, operational sustainability and priorities for VisitArran for the next six months.VisitScotland Chief Executive Malcolm Roughead said: “Tourism is at the very heart of economic success in Scotland – it is integral to sustaining communities like Arran by generating income, creating jobs and stimulating social change across the region.
“I have enjoyed meeting and speaking directly to the hard working team at VisitArran who have demonstrated great success at putting the island on the map as a quality visitor destination.
“From its breathtaking scenery, unique culture and heritage, world-class golf and sailing, not to mention its fantastic food and drink, the Isle of Arran really does offer the visitor a diverse range of great experiences.
“Last week, we launched the first ever collaborative global campaign – Scotland is Now – and the Isle of Arran is a perfect example of a region rich in history and heritage but forging forward in a way that is progressive, pioneering and inclusive.”
VisitArran Executive Director Sheila Gilmore said: “We are delighted to welcome Malcolm to Arran and to our Board meeting. This will give us all an opportunity to more greatly understand how we can work together in the future, and perhaps highlight some key issues that destination organisations address in day-to-day delivery.”
Malcolm Roughead is visiting a number of locations across Scotland again this year, as part of his national Tea and Tourism tour. A similar tour last year saw him convene 11 meetings around the country, engaging with more than 100 industry influencers.
Building on the successes of similar events held over the previous two years, this series of Chief Executive Listening Tour meetings gives tourism organisations and businesses the opportunity to speak directly to Mr Roughead.
Following his meeting with VisitArran, Mr Roughead visited Craufurdland Estate, near Kilmarnock, to hear about the development of a new restaurant and visitor experience, which is due to open at the end of this month.
The £0.5million development of ‘The Laird’s Table’ within the heart of Craufurdland Castle and Country Estate, near Kilmarnock, will put sustainability and heritage at the heart of its operations offering locally sourced food and support many local independent suppliers.