Tourism value €26 million to Offaly economy

Published on : Friday, September 8, 2017

Tourism valueAccording to the report of Drinks Industry Group of Ireland or DIGI, the total value of the tourism industry is roughly €26 million annually to the Offaly economy.

Also, the reporters point out that there is an intensely interdependent relationship between the drinks industry and tourism sector of Ireland, telling that pub culture is very important to Offaly’s tourism product.

They said that over 80% of the visitors pouring into Ireland said that the Irish pub was one of the key factors which have influenced their vacation decision to a huge extent.

Devoid of pro-enterprise measures, a gradual disappearing UK market will impact the ambitious plan of the Government to develop the tourism industry by 2025.

It’s pretty conspicuous from the figures that the spending sometime in an authentic Irish pub, a live trad session and tasting real Irish beer and whiskey are some of the top must explore activities for the tourists in their visit to Ireland. However, with Brexit and increased excise tax on alcohol will obstruct the growth of the drinks industry along with the tourism sector.

As per the report published today, “the contribution of the drinks Industry to Irish Tourism” made to order by the Drinks Industry Group of Ireland (DIGI) and authored by Dublin City University economist Anthony Foley.

To quote John Clendennen, a local publican, “while it is very encouraging to learn that overseas visitors are excited to enjoy Ireland’s drinks industry businesses. Our tourism sector remains overly reliant on the UK, a market that is set for years of economic uncertainty.”


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