Published on : Saturday, November 10, 2018
As part of an advertising campaign to showcase Perth as the ideal summer destination to Melbourne and Sydney tourists, Tourism WA will highlight Western Australia’s natural attractions and vibrant festival season. The campaign’s message is ‘Summer is the Greatest Show in Perth’.
“Campaigns such as this form part of Tourism WA’s Two-Year Action Plan to grow the number of the visitors to the State, to boost the economy and grow jobs,” WA Tourism Minister Paul Papalia said.
Promoting the city’s weather, beaches, attractions, nightlife and seasonal events such as the Fringe World Festival and the Perth Festival among reasons to visit, the campaign includes digital, television and billboard advertising and will run through November 2018.
It encourages people to come to Perth during the summer months and is delivered in partnership with Expedia, with deals offering up to 20 per cent off Perth hotels available. It builds on the work of the Hotel Perth campaign which was rolled out earlier this year and aimed to change perceptions of Perth, positioning it as an exciting and affordable holiday option to Australia’s east coast market.
Tags: summer tourism campaign