Published on : Monday, January 9, 2017
Around 100 professionals of the MICE industry belonging to public and private sectors are expected to be a part of an active tourism capacity building workshop. The workshop would be aimed at branding Davao City, located in Philippines as a competitive MICE locale on the country.
The workshop would be conducted on 9th January, Monday, at Marco Polo Hotel in Davao.
The workshop that would be led by the Asean-Korean Centre in partnership with the tourism department of Philippines would witness the interactions of tourism experts who would deliver lectures sharing Korea’s experiences in developing as a premier MICE destination. They would also speak about conducting an effective online marketing to make Davao emerge as a prominent MICE locale.
Kim Young-sun who is the Asean-Korean Centre’s Secretary General said in a press statement that the assumption of Philippines of the Asean chairmanship this year would imply that it would be capable of arranging more international meetings, exhibitions, and conventions and this would also include the Asean summit.
He said that it would ensure that more opportunities are opened to expand its presence in the MICE industry.
He went on to add that the workshop would be making immense contributions to strengthening the capacities of Davao’s MICE industry and also promoting Davao City to the Koreans. MICE industry was identified by the Philippines Department of Tourism (DOT) as one of the nine priority tourism products under the National Tourism Development Plan.
The secretary general said that the workshop is working towards developing the competitiveness of the MICE industry of Davao and also the other tourism locales including Palawan, Bohol, Boracay and Cebu. Also, the workshop aims to provide quality MICE services to Korean travellers.
He said that the workshop would let the participants to gain information about the requirements of the Korean tourists and their changing trends through lectures.
Koreans happen to the third largest tourists groups in Davao after the US and Japan, and it had recorded 8,658 tourists in 2015.