Tourisme Montréal, Lyon Tourist Office and Convention Bureau sign MoU to boost tourism

Published on : Saturday, June 18, 2016

Tourisme MontréalTourisme Montréal and Lyon Tourist Office and Convention Bureau signed a Memorandum of Understanding (MoU) yesterday (June 17) to boost tourism co-operation between the two cities.

 
The two tourism bureaus have agreed to work together on increasing inbound flights to their cities and bi-directional travel for culture and food tourism, as well as for business.

 

They will also exchange ideas on issues such as performance indicators, statistics, welcome strategies and technology to improve their respective operating procedures.

 
“Adding direct flights to and from Lyon opens up excellent opportunities for Montréal,” Yves Lalumière, President and CEO of Tourisme Montréal said adding that ‘this memorandum of understanding will allow Tourisme Montréal to learn more about how we can improve Montréal’s appeal with enhanced tourist attractions’.

 
“Between 2013 and 2015, there was a 70% increase in the number of Canadians visiting the ONLYLYON Pavilion, and the direct flights between Lyon and Montréal are sure to bolster these numbers even more,” said Jean-Michel Daclin, President of ONLYLYON Tourisme.

 
The two cities have enjoyed close ties since the signing of a Friendship Agreement in 1979. This relationship has only grown stronger over the years, with several missions being carried out to both Montréal and Lyon.

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