Published on : Monday, June 26, 2017
Recently, a MoU or a memorandum of understanding has been signed between Tourisme Montreal and the Tourism Administration of Guangzhou Municipality in a bilateral meeting which took place at the Metropolis World Congress. It was attended by over 100 mayors from the largest cities of the world. Several business sectors like tourism comprise areas of opportunity for the two cities.
The tourism bureaus of both the countries have mutually decided to work in collaboration bolstering tourism numbers and endorsing bi-directional urban tourism in the coming days. Performance indicators, statistics, welcome strategies, technology tools and more to improve the entities’ respective operating procedures are some of the topics where they’ll share their knowledge and expertise.
To quote Yves Lalumière, President and CEO of Tourisme Montreal, ‘an increase in direct air links to China is generating excellent development opportunities for Montreal. In addition to attracting more tourists from this strategic market, this memorandum of understanding will allow Tourisme Montreal to learn more about how we can improve Montreal’s appeal and bring innovation to the city’s tourism offer.’
After France, the United Kingdom and Germany, China is the fourth most significant overseas market for Montreal. Last year, more than 84,000 Chinese visitors poured into Montreal and approximately 110,000 are expected this year. Tourisme Montreal is expecting that the volume of Chinese tourists will jump by 30%. This projection was 18% last year. This rush shows how necessary air accessibility is for increasing tourism numbers.