Tourisme Montréal & the Tourism Administration of Guangzhou Municipality sign MoU

Published on : Friday, June 23, 2017

indexRecently, a MoU or the memorandum of understanding has been signed between Tourisme Montréal and the Tourism Administration of Guangzhou Municipality during a bilateral meeting organized at the Metropolis World Congress. It was attended by 100 mayors from biggest cities all across the globe. Several business sectors along with tourism comprise areas of opportunity for the two cities.

Both tourism bureaus have finally decided to work together supporting and boosting tourism numbers and endorsing bi-directional urban tourism. Performance indicators, statistics, welcome strategies, technology tools and many more topics will be shared to perk up the entities’ respective operating procedures.

To quote Yves Lalumière, President and CEO of Tourisme Montréal, ‘an increase in direct air links to China is generating excellent development opportunities for Montréal. In addition to attracting more tourists from this strategic market, this memorandum of understanding will allow Tourisme Montréal to learn more about how we can improve Montréal’s appeal and bring innovation to the city’s tourism offer.’ After France, the United Kingdom and Germany, China is the fourth most significant international markets for Montréal. Last year, a number of 84,000 Chinese visitors came to Montréal and approximately 110,000 are expected to arrive this year. Tourisme Montréal is foreseen that the volume of Chinese tourists will increase by 30 percent. In comparison to the last year, this projection was 18 percent before the introduction of the new direct flights. This rush shows how necessary air accessibility is for increasing tourism numbers.


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