Tourists’ happiness is the top most priority for Bhutan Government, says Damcho Rinzin

Published on : Tuesday, November 22, 2016

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Damcho Rinzin, Marketing And Advertising, Tourism Council of Bhutan, speaks exclusively to Travel And Tour World at WTM 2016. Read the full interview here:-


Travel And Tour World: Can you tell us what people would expect when they visit Bhutan?


Damcho Rinzin: When you as a visitor come to our country, you expect a lot of things but most importantly you will expect happiness and relaxation, which you will get in abundance in Bhutan. Tourists can visit Bhutan in terms of the country’s beautiful culture, the festivals, the simple way of life, or the Himalayas, the fresh air, and Bhutan is also a very enriched country in terms of adventure and sports tourism too.


Travel And Tour World:  What is it about the country that enables the tourists to be happy and relaxed?


Damcho Rinzin: It is a combination of lot of things, it is the way we are, relaxed and happy. The other thing is commitment from the Government. Ever since the fourth King of Bhutan initiated the idea of cultural happiness, the Government has been very serious in terms of creating environment for the people to pursue happiness.


Travel And Tour World: Can you please explain the term Gross National Happiness?

Damcho Rinzin: The term was coined by the fourth King of Bhutan. While other countries concentrate on Gross Domestic Product, we are more concerned about the happiness of our people. Taking this as the key element of the development philosophy, we work towards people’s happiness. For us, the well being of the people is more important.


Travel And Tour World: Tell us tourism infrastructure of your country.


Damcho Rinzin: We have quite a good selection of hotels in the Western and some parts of Central. The country is well connected in term of international air flights from Thailand, India, Bangladesh and Nepal. And even within Nepal we are well connected by air and road.


Travel And Tour World: Apart from the conventional hotels, what are the different types of accommodation available in Bhutan?

Damcho Rinzin: There are a lot of tourists who like to explore the authentic and local cuisine. There are a lot of farm stays, people get to stay with the farmer and get the local flavor. They will be able to live the life of a farmer, that is something we are working towards.

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