Tourists spent nearly $2 billion in Sonoma County in 2016

Published on : Friday, May 5, 2017

Sonoma CountyIn the year 2016, the overall travel spending in the U.S. State, Sonoma County was about $1.93 billion marking a 5.7% growth over the same in 2015, according to the figures published on Thursday from the state’s official tourism agency, Visit California.


It stated that the tourist spending in this portion of the world amounted to $1.82 billion.


Ken Fischang, the CEO and president, Sonoma County Tourism asserted that tourism is quite a crucial economic driver for Sonoma County and that they are happy to witness a generous return on investment in the niche of tourism marketing. For, it triggers an increase in government revenue and more local jobs.


Of late, there has been a 5.3% rise in government revenue from tourism through state and local taxes, ushering in as much as $158.4 million.


And, that amount has been utilized locally for regional parks, agricultural promotion, arts and cultural festival, economic development and public safety. Furthermore, it has also been used along with the general funds for the county and the city, as per the report of the tourism agency.


This report also mentioned that every household in Sonoma County would be paying an additional $820 a year in taxes to compensate for the tax revenue that attributes to the tourism sector.


The total number of jobs in the tourism sector also increased by 3.1%, with as many as 20,410 jobs now in the tourism sector.


Currently, there are varied hospitality jobs in this region including brewery tasting room staff, restaurateurs, tour guides and much more.


The Sonoma County Economic Development Board’s annual report said that 91% of the tourism businesses of Sonoma County are owned locally and 82% are small businesses that employ less than 24 employees.


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