Tourists’ surge in New Zealand for wine tourism

Published on : Thursday, August 24, 2017

wineWine tourism in New Zealand is soaring the tourist figures high up to 24%.

 

 

The data is produced by the New Zealand Wine growers, a body that is responsible for producing wine and promote the wine tourism throughout the world.

 

 

It said that 24% of the international tourists visit the vineyards and wineries in New Zealand along with the tastes of the best wine.

 

 

It was about 13% four years ago.

 

 

New Zealand has already welcomed a total of nearly 3.65 million international tourists from USA, China and UK in 2017, which is up by 10% on 2016.

 

 

NZ Winegrowers has recently launched a website which is serving all the information related to the wine industry in New Zealand with a directory of wineries to visit.

 

 

Chris Yorke, New Zealand Winegrowers global marketing director said that wine tourism is provides an exciting opportunity for the tourism industry to showcase the rich reserves of wines in the unique locations of New Zealand, where they are grown and produced.

 

 

 

The site of vineyard features the profiles of more than 450 places. It can be filtered by regions with the four types of wine experiences like tastings, dining, vineyards offering the best rural and comfortable accommodation and also the tours.

 

 

Stephen England-Hall, Tourism NZ CEO said that the wine tourism has such wide appeal because the visitors in New Zealand can explore the world of wineries in any season, and across many regions during their stay.

 

 

He also added that the research on wine and its impact on tourism show the visitors stay longer and spending most of the times in accommodations, which is an average for any international holiday maker.

 

 

The international tourists will find an ample number of wine experiences in Auckland – 90. The region which offers the least wine attractions is Gisborne – 14. These two places are the best place to visit for the wine tourism.

 

 

 

 

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