Tourists visiting Brazil for leisure jumps by over 14% in last 4 years

Published on : Friday, June 14, 2019

The number of foreign tourists who came to Brazil for leisure has increased by 14.6% in the last 4 years, as per data released Ministry of Tourism based on International Demand Study 2018.


According to the survey, in 2015 about half (51.3%) of tourists visited Brazil for its natural and cultural beauty. The percentage is lower than the one registered last year, when 58.8% of them landed in Brazil with the same intention.


The study also shows that among the types of leisure, the sun and beaches of the country was preferred by seven out of 10 visitors last year. This is followed by adventure tourism, ecotourism and nature tourism which was sought by 16.3% of the interviewed tourists. Brazilian culture, too, was one of the main reasons for travel by foreigners, representing 9.5% of interest.


“The World Economic Forum has already confirmed our country as the world’s first in natural resources. Leisure tourism is a natural vocation of the country, but in order to reach our goals, we need to diversify our offer and grow a lot also in business tourism, which reduces the effect of seasonality in the sector and still brings a visitor with high spending level, “said Tourism Minister Marcelo Álvaro Antônio.


Argentina is the largest contributor of leisure tourists to Brazil at 86%. Ecotourism is the preferred segment of the Japanese visitors (65.7%). While Netherlands (32.3%), the United Kingdom (30.8%) and Italy (29.4%) tourists visited Brazil for its culture.


Among the most popular cities for leisure, Rio de Janeiro remains the main destination for these tourists, followed by Florianópolis (SC), Foz do Iguaçu (PR), Armação dos Búzios (RJ) and São Paulo (SP).


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