Traivago launches business tool for the hotel relations

Published on : Wednesday, October 18, 2017

trivagoTrivago, a German multinational company deals with the world hotel bookings is now focusing on sales to create its own identity, work place culture and employer branding to recruit sales persons.




Stipe Dikic and Benedikt Schreinemacher, who have been in charge of Trivago’s hotel relations team for around two years, will run the new division.




Johannes Thomas, managing director and chief revenue officer at Trivago, will supervise the new business unit.




The effort of Trivago is to build up a relationship with hoteliers that bring it in direct competition with Priceline Group’s BookingSuite, which has continued to develop, and Expedia’s extranet-based Partner Central tools, which has been in expansion mode.




Many international hotels are mistrustful of the online travel players and persuading them to share even more data and to spend even more money on their relationship with these companies will not be always be a straightforward sale.




Trivago could use the additional subscription-style revenue and hotelier commitment to its business platform to meet the ambitious expectations of its major shareholder Expedia, other shareholders, as well as investment analysts.




Last month, there is a revenue shortfall tied to the way Trivago works with advertisers kicked in faster than expected, and the hotel-search company had to revise downward its forecast for revenue and profit for the second half of the year.




This hotel technological platform, Trivago still waits for the revenue growth, which will be 40 percent higher in 2017 than last year.




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