Published on : Thursday, February 16, 2017
Transavia Netherlands is all-geared to enhance the growth of its home market in the coming years. Brand positioning and innovation in its digital world are the areas where Transavia Netherland will invest verifying its position as one of the best low-cost carriers in the world with largest market share in the country. From October end 2017, the company will discontinue its flights from Munich as a result of its whole-hearted concentration in the movement. However, customers flying from the Munich hub will be able to book and fly until the last flight of October.
To quote, Jean-Marc Janaillac, Chairman and CEO of AIR FRANCE KLM said: “Within the AIR FRANCE KLM strategy of Trust Together, Transavia’s priority will be to develop on its home markets: the Netherlands and France. The closure of the Munich base forms part of this strategy.’’
To quote Pieter Elbers, CEO of KLM, ‘’ Leveraging the joint strengths of KLM and Transavia Netherlands will result in an even stronger position in the Dutch market. It will also allow Transavia to reallocate resources to accelerate this change. Together, we have announced 25 new destinations for the summer of 2017 and now offer more than 280 routes in Europe. We endorse the decision made by Transavia Netherlands.”