Travel awards name Abu Dhabi as premium overseas MICE destination

Published on : Tuesday, August 29, 2017

Abu DhabiThe prestigious China Travel and Meetings Industry Awards has named Abu Dhabi as the ‘Leading Overseas Luxury MICE Destination’.


The event was hosted in Beijing in China.


The emirate has been nominated alongside more than 40 destinations including France and Las Vegas. This award had been presented to Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi representatives. A gala dinner was also organized at the grand event that witnessed the participation of over 200 elite members of the travel and tourism industry of China.


The award reflects the recent focus of Abu Dhabi of the Chinese market for incentive travel, meeting and also events (MICE) with the goal of gaining a 5 to 7% growth in this sector by the year 2021.


Abu Dhabi Convention Bureau, a division of TCA Abu Dhabi had made a good amount of progress in luring business to this emirate last year by leading bids to host several important conferences in the next few years.


Sultan Al Daheri who is the Acting Executive Director of Tourism at TCA Abu Dhabi said that business tourism is an essential segment of TCA Abu Dhabi’s strategy for the tourism sector.


2016 marked a prosperous year for Abu Dhabi in terms of visitor arrivals with an approximate 2.2 million visits being made for business travel purposes.


The China Travel and Meetings Industry Awards, established in the year 2002 is organized by one of the nation’s leading trade publications.

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