Travel bloggers should be seen as 'entrepreneurs' taking advantage of IT to create career, says world's leading travel blogger

Published on : Thursday, February 14, 2013

The growing importance of travel bloggers as “valuable independent voices” writing about destinations and other tourism topics cannot be ignored, said Debbie Hindle, managing director of London-based agency Four bgb, at the Pisa forum.

One of the world’s leading travel bloggers, Keith Jenkins, founder of Velvet Escape, which is read in more than 150 countries every month, explained to forum participants that travel bloggers should be seen as ‘entrepreneurs’ taking advantage of information technology to create a career that is based on their  interests in travel, writing and/or video and photography.

These 21st century travel writers are online personalities with multiple skills who are often specialists or experts in niche topics, he pointed out. “This is a new world that is growing very rapidly,” he declared.

The travel industry could work with bloggers to generate publicity and benefit from very detailed multimedia content that “has a long shelf-life and is searchable due to its online character”, Jenkins commented.

In particular, bloggers cultivate trust by interacting with their readers/followers via social media, making recommendations, based on their personal experiences and views. “Bloggers influence travellers’ decision-making with opinions, facts and pictures,” he emphasised.

Jenkins admitted there was a debate over the independence of bloggers but stressed they had very diverse views, including very critical and honest opinions. His company has just developed an ‘Online ROI Calculator’ enabling companies and organisations to calculate their return on investment from online articles, tweets on Twitter and other social media content.

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 08 imexamerica 2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 23 PTM 2019
  • 30 PATA


    1. 29th ACI EUROPE Annual Assembly & Congress

      June 25 - June 27

      July 5 - July 6

      July 8 - July 9

      July 9 - July 10
    5. TTF KOLKATA 2019

      July 12 - July 14
Get our toolbar!
Review on