Travel bloggers should be seen as 'entrepreneurs' taking advantage of IT to create career, says world's leading travel blogger

Published on : Thursday, February 14, 2013

The growing importance of travel bloggers as “valuable independent voices” writing about destinations and other tourism topics cannot be ignored, said Debbie Hindle, managing director of London-based agency Four bgb, at the Pisa forum.

One of the world’s leading travel bloggers, Keith Jenkins, founder of Velvet Escape, which is read in more than 150 countries every month, explained to forum participants that travel bloggers should be seen as ‘entrepreneurs’ taking advantage of information technology to create a career that is based on their  interests in travel, writing and/or video and photography.

These 21st century travel writers are online personalities with multiple skills who are often specialists or experts in niche topics, he pointed out. “This is a new world that is growing very rapidly,” he declared.

The travel industry could work with bloggers to generate publicity and benefit from very detailed multimedia content that “has a long shelf-life and is searchable due to its online character”, Jenkins commented.

In particular, bloggers cultivate trust by interacting with their readers/followers via social media, making recommendations, based on their personal experiences and views. “Bloggers influence travellers’ decision-making with opinions, facts and pictures,” he emphasised.

Jenkins admitted there was a debate over the independence of bloggers but stressed they had very diverse views, including very critical and honest opinions. His company has just developed an ‘Online ROI Calculator’ enabling companies and organisations to calculate their return on investment from online articles, tweets on Twitter and other social media content.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com