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Published on : Saturday, July 16, 2016
ABTA is delighted to announce that Travel Club Elite has won the ‘Best use of ABTA branding’ award at this year’s Travel Brit Awards. PR World Travel and Newells were also highly commended at the awards ceremony, which took place on Sunday 10 July at Bodelwyddan Castle Hotel in North Wales.
The award was open to any ABTA Member who uses the ABTA logo or branding to promote their membership and the value of it; whether that is through window displays, social media, direct marketing or blogging.
PR World Travel, Newells and Travel Club Elite all demonstrated a clear commitment to promoting the ABTA brand and logo, and the associated benefits to their customers, thereby helping them to travel with confidence. However, the judges were particularly impressed at how comprehensively Travel Club Elite has promoted the ABTA brand and logo including: e-shots, website, stationery, business cards, email signatures, radio – and even within the sales script for call handlers.
The Travel Brit Awards, which celebrate travel agents selling domestic holidays, were marking their ten year anniversary this year. Operators hosting the event included: Bourne Leisure, Great Rail Journeys, Hoseasons, Shearings Holidays, Superbreak, Airways, Visit Guernsey & Condor, Visit England and Newmarket Holidays. The operators provided day time activities designed to enhance attendees’ knowledge of the domestic industry ahead of an evening award ceremony.
Mark Tanzer, ABTA Chief Executive, commented: “My congratulations go to our winners, Travel Club Elite and to our runners up, PR World Travel and Newells. It is fantastic to see our Members using our branding and helping their customers to travel with confidence. I would urge Members to make full use of the ABTA brand to add value to their business.”
After receiving the ‘Best Use of ABTA Branding’ award, Becky Shingler, Digital Media & Marketing Manager of Travel Club Elite said: “All of the team at Travel Club Elite is just delighted to receive this prestigious award from ABTA. ABTA is acknowledged as a world-class brand & the award acknowledges our pride in promoting our 30-plus years of ABTA Membership, at every opportunity.
ABTA has become recognised as the travel industry’s ‘Gold-Standard’ marker for professional, first-class service & security. ABTA’s values align perfectly with our own & we do not talk about the service ethos in a clichéd ‘mission-statement’ way; all of our staff are imbued with the core values that customer satisfaction & delight are our over-riding principles. Our focus on service brings great customer reviews & satisfaction scores, which in turn, increases customer confidence; it’s a virtuous circle.
The world is changing & British business must adapt. At a time of challenges & uncertainty, ABTA is a shining example of the best of British commerce & proof that we can be the best in the world. Certainly, we value our ABTA Membership more than ever & we hope & expect our association with this world-leading organisation will continue for many years to come.”