Published on : Saturday, May 20, 2017
Africa’s top travel show, Africa’s Travel Indaba 2017 was the destination of choice for thousands of exhibitors, travel buyers, visitors and media from all over the world at the Inkosi Albert Luthuli International Convention Centre in Durban on Tuesday, 16 May for an understanding of the vibrant African travel industry.
For more than 35 years, the 3-day show has been regarded as Africa’s top travel show, with a strong focus on growing travel on the continent. This year, 7,000 delegates from 21 African countries are participating in Durban to the cultural melting pot of South Africa.
President Jacob Zuma restated the need for enjoying the wonderful richness that his country offers. He said, “We are truly pleased to have our 21 sister African countries exhibiting at this year’s Travel Indaba. You will find that we are a colourful and robust nation of diverse cultures and traditions. We are called a world in one country with good reason. We welcome you at a time when tourism is riding the crest of the wave. In South Africa, on the African continent, and throughout the world, tourism continues to perform strongly, and the forecast for the future is also positive. South Africa experienced a 13% increase in international visitors to South Africa last year. We are happy with this growth because tourism has a substantial potential of changing people’s lives for the better, especially during these depressed economic times globally.”
Jacob said that besides job creation, tourism also provides opportunities for entrepreneurship and given the less hurdles for entry, it becomes possible for new entrants particularly women and the youth to get into business.
The South African president revealed that more than a billion people now travel around the world every year, and world international tourist arrivals grew by 4% on average with Africa enjoying an 8% increase in international tourist arrivals to reach 58 million arrivals. This means that Africa is growing at twice the rate of the global average.
Zuma announced a new national campaign called We Do Tourism, which challenges every South African to play his or her part and contribute to tourism.