Travel marketing season to see a grand start at TTF Kolkata and Hyderabad

Published on : Saturday, June 11, 2016

TTF HyderabadScheduled for July 8-10 in Kolkata and July 15-17 in Hyderabad, TTF series kick starts the season for the travel trade to meet, mix and market, under one roof. These two shows will be followed by TTF West Series covering Ahmedabad, Surat, Mumbai and Pune, together comprising the biggest tourism market in India. Apart from showcasing the various facets of the travel & tourism sector from across the world, this year these TTF shows will also include StartupKnockDown+, a platform to connect, engage and deliberate on the latest in travel technologies.



June 01, 2016: The Travel & Tourism Fair (TTF) season will kick-start with Kolkata and Hyderabad editions in July. Exhibitors will promote their best and latest tourism products to the Indian and International travel trade industry. TTF is India’s oldest and largest travel trade show, which is now organised in nine cities annually.



Keeping with the positive sentiments in the tourism industry, both the shows are going to be bigger, compared to last year. Entries to the shows are free if registered online. Participating states and countries will present cultural events and marketing presentations to trade visitors and the media.



With a wide array of tourism offerings country representations from Sri Lanka, Thailand, Nepal, Bangladesh, Dubai, China, Bhutan, Macau and more have set the bar high at various TTFs this year.



The domestic sector continues to repose rock-solid confidence in TTF as the most effective, countrywide platform for marketing and promotion. Among the state tourism departments who have in-principally committed big participation in these two TTF editions are: Delhi, Uttar Pradesh, Goa, Uttarakhand, Rajasthan, Gujarat, West Bengal, Himachal Pradesh, Chhattisgarh, Madhya Pradesh, Jammu and Kashmir, Maharashtra, Odisha, Kerala, Punjab, Rajasthan, Telangana, Karnataka and more.



The big private exhibitors (in-principally) confirming in multiple locations include Adlabs, Travstarz, Oyo Rooms, IRCTC, Merakey Technology solutions, Nicco Parks.



With consistent support from Ministry of Tourism, State Tourism Boards, National Tourist Offices, thousands of private exhibitors and trade associations, TTF continues to be the ideal platform providing immense opportunities for the buyers and sellers from across the world to come and experience the Indian culture, showcase their latest offerings and build long-term business ties.



Sanjiv Agarwal, Chairman & CEO, Fairfest Media Limited (organiser of TTF shows), commented, “In a continent-sized country like India, the regional markets for domestic and outbound tourism are so strong that they needed their own travel trade shows. Fairfest Media Ltd pioneered the concept with the TTF shows way back in 1989 when there was no such show in the country. TTF is now organised in nine cities every year!”



Highlighting the importance of the TTF Kolkata and Hyderabad, he said, “Needless to mention the huge importance of Kolkata as a source market and gateway to the Eastern India, those in travel business know it too well. As usual, the space in TTF Kolkata is fully sold out. Immediately after Kolkata, TTF Hyderabad provides an equally important opportunity to be present in a hugely strategic market in the centre of South India. Hyderabad has a remarkable prospect due to its unique position of serving as the capital city of two states, in the transition period. We have recently experienced a rapid expansion of TTF in Hyderabad.”



With more than 2,500 Exhibitors from 80 countries and 36 Indian States/Union Territories, and 186,000 visitors combined, TTF is the largest network of travel trade show in India. TTF presents an unparalleled marketing opportunity for exhibitors and is the best place for networking, face-to-face meetings, striking the deals of the future and building successful, steady business partnerships.



Fairfest Media Limited, organiser of the TTF-OTM shows have strengthened their unparalleled lead as India’s No. 1 travel trade show organiser, with about half the market share. It organises every year TTF branded shows in Kolkata, Hyderabad, Ahmedabad, Surat, Mumbai, Pune, Chennai, Bengaluru and New Delhi, in addition to the grand finale OTM Mumbai.





In keeping with its promise of providing the industry with the best of travel and tourism, some of the highlights of the much-awaited travel and tourism show include:


TechForum@TTF is the only specialised showcase of its kind in India, focusing on Technology, E-commerce Systems & Software for the travel industry. It is also a networking platform to discuss challenges, evaluate technology needs, source latest technologies and launch new technology products. It is conceived as ‘show in show’ concept which means a distinct area in the TTF will be earmarked for the segment, with a well-equipped tech theatre and a tech cafe, on the lines of other international travel shows.



StartupKnockDown+ is an initiative by TravHQ in association with TTF to highlight the emerging travel technologies across various cities in India. It will be organised during TechForum@TTF, a niche platform to connect, engage and deliberate on travel technologies. This new level of battle provides an opportunity to companies at various stages of development, be it an early stage venture or an emerging travel startup or an innovative product by a recognised enterprise.



Outbound Village@TTF is designed to highlight the international destinations, who are interested in promoting directly in strong regional markets in India. Outbound Village enables you to market your products, services and destinations, sign long-term deals, meet top international buyers from the region and generate sales leads, meet existing customers and channel partners, launch new products and packages, assess the market and spot important trends.

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