Travel providers are attracted to New Zealand’s new tourism promotion program

Published on : Saturday, October 28, 2017

download (8)Recently in the Indian capital, New Delhi, a new and improvised edition of the 100 pc Pure New Zealand Specialist Programme was introduced to highlight New Zealand as a probable holiday destination among the sellers of travel plans. The programme gave travel sellers an opportunity to win 1 a 4 days holiday to New Zealand.
To quote Steven Dixon, Tourism New Zealand’s Regional Manager while talking about the role of India in New Zealand’s tourism industry, he said, “As India is a priority market for us, it is important for us to constantly educate our Indian trade partners with product knowledge and new developments taking place in New Zealand. The 100 pc Pure New Zealand Specialist Programme has evolved significantly over time. We are confident the improved programme will meet the needs of industry and are excited to be launching.”
India is the 11th largest international tourism market for NZ. New Zealand between September 2016 to September 2017 of this year saw almost 57, 776 arrivals of Indian tourists; it’s been a growth of 17.2 pc in terms of arrivals in one year.
The three-tier structure – Gold, Silver and Bronze of the new program provides a chance to the stakeholders to enlist their contributions on the official website of the tourism department of New Zealand Tourism. To secure priority listing, members will have to make Gold specialist status for which they are anticipated to finish 10 training modules and meet up with the criteria to earn the status.
Dixon additionally talked about the new airline partner and the incentives that are being considered in the process to endorse New Zealand among the travel sellers, he said, “To celebrate the launch our airline partner, Air New Zealand which has supported us by sponsoring four return economy tickets from India – New Zealand. Travel sellers have a chance to win these flights by participating in the New Zealand Specialist Programme.”


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